As we kick off 2016, we take a look back at what made the 39th Annual Philadelphia Museum of Art Craft Show so special. Thanks to Andrea W. Silva, graduate student at Drexel University, who conducted a survey of 782 attendees of our show in November 2015.
FIRST TIMERS AND OLD FRIENDS HAD A STRONG SHOWING
Thirty-six percent of survey participants were first time visitors to the Show, of which 40 percent were millennials. It is especially exciting for us to see Philadelphia’s rich arts scene appeal to the next generation of artists and fans. In addition to millennials making up a good portion of the “newbies,” they also came to the Show with an open mind. A majority of younger attendees were self-proclaimed novices and stated that they attended the Show to support a friend, artist, or to simply browse what’s new and innovative in the art community.
It was great seeing so many new attendees, and we also loved seeing our old friends! Thirty-two percent of those who completed the survey had been to the Show six or more times. Their continued attendance reflects our commitment to having diversified, high-quality crafts, and meaningful artist interactions.
HIGH QUALITY, GROUND-BREAKING ART
Particularly intriguing is the reason behind what makes the Show one-of-a-kind: our ability to curate premier and diverse talent from across the world. This is what drives 62 percent of attendees to Philadelphia each year; to experience the best in high quality and ground-breaking art. From browsing almost 195 artists’ booths to interacting with individual artists and like-minded enthusiasts, the Philadelphia Museum of Art Craft Show provides a unique setting.
Other reasons survey participants attended in 2015 include learning about up-and-coming craft trends and movements, as well as supporting local artists’ initiatives.
We are proud of our 39 years of commitment to not only artists and collectors but to the Philadelphia Museum of Art. To date, the Show has donated over $11 million, which allows the Museum to fund educational programs, special exhibitions, acquire art and craft for the permanent collection, and support many other programs and projects. We are honored to support an outlet for national artists, students, and aficionados to buy, sell, and experience art together.
JOIN US IN 2016
From familiar faces to newcomers, the 40th Annual Philadelphia Museum of Art Craft Show, which begins on November 10, 2016, promises to be filled with diverse and talented artists, collectors, and visitors. For information and to register for 2016, please visit http://bit.ly/PMA16app.